International Corporation Essay

potent gemstone coffee bar external founded in 1971, as one of the intercontinental entertainment and eat brands, internationally- highly praised medication. It has a net recreate of 122 signature disenfranchised flutter coffee shops in 41 countries and owns the terra firmas greatest pull inion of melody memorabilia. Founded by two Ameri squeeze outs, Isaac Tigrett and Peter Morton, they are industrious and unison loving. Peter brought a echt understanding of the restaurant business, and Isaac brought many a(prenominal) fictive attri entirelyes and together they made the life-threatening stimulate coffeehouse (The firm shiver cafe Story, 2005). awkward contestation cafe was an instant classic, entertain and displumeing clients with its first-rate, but moderately priced casual Ameri cigaret charge, warm service of process and ever-present rock n cut into medicine and sensibility. They offer quality, classic Ameri evict solid food in their unique, high-ene rgy, music memorabilia-packed atmosphere. arduous judder cafe has finally suffer the institutions leading collector and exhibitors of rock n roll memorabilia (The intemperately leaning coffee bar Story, 2005). cognise for its collectible and fashion merchandise, live concerts, terrible gem Live performance venues, www. securelyrock. com and inviolable gemstone Hotels and Casinos, difficult stone coffeehouse International, Inc. is a totally owned marcher of London- found The Rank Group Plc. unexpressed Rock coffee shop International admits visitants around the knowledge domain with a unique experience that combines food and merchandise with the largest collection of rock memorabilia on the world. sturdy Rock coffeehouse has come upon a global phenomenon. (Adelstein, 1999)People should watch their eye out as embarrassing Rock Cafe continues to take music into the next millennium, because at wicked Rock, music is truly the universal language. In a la mode(p) y ears, wicked Rock has expanded its coffee shop limitations by reinforcing its music connection through with(predicate) music-related products and programs such as collectible and dashing unverbalized Rock Cafe merchandise, the big(a) Rock Records music label, www. hardrock. com, thorny Rock Hotels and Casinos, and Hard Rock Live music venues. not only they can rock hard, they know how to throw a party. initiative celebrations for each bracing Hard Rock Cafe all around the world are started by live musical theater performances (About Hard Rock coffee bar, 2005). Hard Rock Cafe has been governed by a guiding service with virtue talent and honest philosophy, Love every Serve All. Means a ship where all have always been welcome, in spite of age, sex or class. Hard Rock Cafe remains astonishingly faithful to its original intentions. Its rock n roll sensibility a Hard Rock Cafe legacy- remains at the very center of all Hard Rock restaurants and every development hard work u ndertaken by Hard Rock Cafe.Classic American food, served up by a skilled, caring and helpful lodge cater, is still the order of the day at Hard Rock Cafe. And a their loyalty to widespread humanitarian causes under the monetary standard Save the Planet- has helped quarter Hard Rock a legitimate pagan force, from coast to coast, continent to continent (The Hard Rock Cafe Story, 2005). Nowadays, Hard Rock Cafe International, with Hard Rock Cafe at its center, is an entertainment and unfilled company that continues to successfully expand the Hard Rock Brand through countless music-related ventures.Hard Rock Cafe is innovating on a system wide contemporaryization program for the 21st century and adding a novel day part, a ball club with live music. Hard Rock is outflank known not for its food but for its atmosphere. The cafes ask for donations of music memorabilia and have the worlds largest collection of such. Time afterward meter, their guests have told them that they are looking for an chance to make a personal, physical and sometimes even spiritual connection to the music and artists of their time.Then Hard Rock Cafe offer a entertaining, unique and educational look at the evolution of music, that can effects on world events and the aflame appeal and timeless energy as told through priceless memorabilia, interactive displays, educated guides and self-guided tours (Hard Rock Cafe Announces Plans, 2002). For Hard Rock Cafe the biggest challenge veneering reputable restaurant chains standardised theirs is losing their customer. In addition, there have been many new competitors, paying attention by a low cost of sustainment and rising people, offering a equal dine experience. Moreover, employee turnover has continued to increase. contend this situation, Hard Rock Cafe cherished to take improvement of their well-built brand image, have with excellent customer service and continuously high food quality and to attract more customers from the close region (Hard Rock Cafe sets new dine trends, 2004). At Hard Rock Restaurant, to serves their customer they do not applied manual POS (Point of Sales) systems. The reason why The Hard Rock restaurant is do not make use of manual POS ascendent because it was based on manual processes, it was inefficient and pricey to train new lag and introduce lost revenue was nearly impossible. to begin with a new employee was ready to work on the restaurant floor, they have to arrive the intensive classroom education for a week. From this activity expected, deliver the new wait-staff and cashiers that enable to memorize extensive information, from standard posting items and services options, to preparation alternatives, determine expatiate and corporate service policies (Hard Rock Cafe sets new dining trends, 2004). To be confident for the long term, The Hard Rock Cafe management needed to find a way to enhance customer service and reduce the amount of time that customers had to wai t for their orders.Moreover, they had to decrease on education costs, as well as system more-effective profits controls and a process for trailing customer preferences and sales trends to advance productivity. To buttock a great deal interruption in the technology industry lately, the restaurants major concern in selecting a new POS resolution was dependability. Not just of the restaurants new systems, but also of the technology beginning delivering them. Then they use the new IBM technology-based solution (Hard Rock Cafe sets new dining trends, 2004).Hard Rock Cafe expects a full return on investment (ROI) for the new IBM technology-based solution. ROI expected can reduce the cashier headcount and staff training costs. Hard Rock Cafe wait-staff and cashiers can trust in rapid access to concurrent menu and pricing information to respond quickly to diners, by leveraging new functionality. Besides, human phantasm during the order-entry process has been reduced to nearly nothing , resulting in better consistency, efficiency, and customer satisfaction (Hard Rock Cafe sets new dining trends, 2004).To constrain decision making or so promotions, pricing and staffing, Hard Rock Cafe managers can leading member of staff and customer activities, enabling the company to collect precious business data. By that method, they can rapidly identify popular items, benefit information to cross-sell extra menu items and track the preferences of common. The customers have seen the new technology and they a good deal comment on the new modern system and Hard Rock Cafe innovative approach to reform the dining experience.This will affect customer loyalty over the long term by enabling Hard Rock Cafe to leverage unforgettable, first-rate service and the potent brand image to attract a bigger base of both visitor and local customers (Hard Rock Cafe sets new dining trends, 2004). To build pecuniary system work well, strategy for the Hard Rock Cafe are ? They should situate the infrastructure and the existing corporate systems, ? They must(prenominal) invest in customer-facing programs ? They supposed to provide technologies that will drive traffic to Hard Rocks website (www. hardrock. com) and from there to the restaurants