Consumer Behaviour

Housekeeping Lecture 7 Individual Decision devising Part 2 ?? Apologies just about the room change. ?? swell d unrivaled for completing the assignment! CONSUMER BEHAVIOR, 9 Decision-Making exhibit puzzle Recognition: Shifts in Actual or lofty States soma 9.1 think 9.3 Amount of Information Search and harvest-home Knowledge perceive Risk ?? Perceived risk: picture that carrefour has negative consequences ?? Expensive, complex, hard-to-understand convergences ?? Product choice is visible to others (risk of embarrassment for wrong choice) ?? Risks can be objective (physical danger) and subjective (social embarrassment) Figure 9.5 1 Five Types of Perceived Risk Where do we manner for information? Figure 9.6 Discussion ?? Choosing a brand/product among available alternatives requires much of the effort that goes into a purchase decision. ?? Which is the greater problem for a consumer: ?? Not having enough choices or ha ving similarly many choices? Do we evaluate rationally? ?? d ?? why? The explanation of Phineas Gage System 1 & System 2 ?? System 1: Operates automatically and quickly with little or no effort and no sense of voluntary control.

?? unexpressed ?? Automatic ?? Faster ?? stirred up Processing ?? What feels more positive ?? System 2: Allocates attention to the plodding psychical actives that demand it, including complex computations. ?? Explicit ?? Slower ?? uprise reasoning ?? Moral conscience ?? Long-term consequences. 2 Examples ?? Do non try to solve this puzzle but listen to yo ur intuition. So how is this relevant? ?! ? If we know which system customers are using to render a decision, we can be more effective at trying to persuade them ?? Supermarket shop ?? Restaurant ?? Computer Shopping A bat and ball address £1.10. The bat costs one pound more than the ball. How much does the ball cost? 6925 ?? suffer annoying a steady rhythm (1 beat per second) assume the four digits number aloud. Wait for two beats,...If you privation to captivate a full essay, order it on our website: BestEssayCheap.com

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