Superior Supermarkets

Running Head: fantabulous Super commercialises outstanding Supermarkets Davenport University MKTG 610 Date reason Synopsis A rear endly review by sign of the zodiac Consolidated is plan to discuss performance in territory ternary. District III includes fifteen Superior Supermarkets located in Centralia, atomic number 42. The district conductor for these stores, Randall Johnson, has requested that these tercet locations implement an everyday low charge strategy since these stores be the highest priced supermarkets in the Centralia market. His is concerned that because of increasing consumer price consciousness, they may retreat market share. Centralia stores gross sales pitch been below budget for the last quarter of 2002 and this set-back quarter of 2003. Still, operating margins are near plan delinquent to sales of slightly higher(prenominal) gross margin items and a step-down in operating expenses. They have also had a higher customer count for this fir st quarter (Kerin & Peterson, 1998/2010, pp. 484-495). marketplace Conditions Centralia, atomic number 42 had food and beverage sales of $62.3 million in 2002, which was a 4.6 share increase over the previous year. Superior and triplet other major competitors, Harrisons, Grand American, and atomic number 42 food market account for eighty-five percent of food sales in Centralia. 41.

6 percent of Centralias population is between the ages of twenty-five and fifty-four. 30.6 percent of household income is between $15,000 and $34,999 and 39.6 percent is between $35,000, and $74,999. In 2002, Superior held an esti mated twenty-three percent of the food sales! market, Missouri marketplace had twenty-seven percent, Harrisons had twenty-two percent, and Grand American had bakers dozen percent. However, these competitors draw customers from larger geographic areas than Superior (Kerin & Peterson, 1998/2010, pp. 484-495). competition Superior executives hit the books Missouri Mart to be their principal(a) competition since cardinal percent of Superiors customers cheat there regularly. Missouri Marts customers are middle...If you inadequacy to get a full essay, order it on our website: BestEssayCheap.com

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